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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM64795
Volume:
10 |
6 |
Jun 2026
Pages:
1-8
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Department of Commerce
G.H.S. Goverment College, Sujangarh, Churu, Rajasthan
The banking industry is undergoing significant and rapid transformation, driven by technological advancements, regulatory changes, digital service integration, and evolving consumer expectations. To effectively navigate these changing workplace demands, employees must exhibit high levels of adaptive performance, which in turn fosters organizational competitiveness and service quality. Organizational culture plays a crucial role in shaping employee behavior and adaptability. This research is based on a sample of 445 respondents from both public and private banks, highlights that organizational culture directly influences employees' adaptive performance. Additionally, the study demonstrates that normative commitment strengthens the positive relationship between organizational culture and adaptive performance. Consequently, these findings provide banks with insights to enhance adaptive performance, enabling them to remain competitive in the current dynamic digital business environment.
KEYWORDS
In this paper the linkage among variables of organisational culture and adaptive performance and organisational commitment were explained theoretically, and then they were investigated. The findings showed that if organization focuses more on customer and make strategy and provide right direction to employees’ adaptability performance in organisation improves. Therefore, every organization must create and maintain a culture that motivates employees to adjust their behavior and responses to changing work demand and business environment. Further results indicate that normative commitment improves the relationship between core values and strategic direction and intent influence adaptive performance. The proposed framework provides valuable insights for public and private banks seeking to improve employee adaptability and organizational effectiveness in a rapidly evolving financial landscape.
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Publication Date
6/12/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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