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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM37460
Volume:
8 |
9 |
Sep 2024
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
In the contemporary business landscape, social media has emerged as a critical tool for entrepreneurs, particularly in densely populated urban areas like Delhi. This paper examines the significant relationship between various social media techniques and the growth trajectories of entrepreneurs in Delhi. By analyzing the effectiveness of different social media platforms, strategies, and metrics, this study highlights how entrepreneurs leverage these tools to enhance visibility, customer engagement, and ultimately, business growth. The findings suggest that social media not only facilitates brand establishment but also plays a crucial role in shaping business strategies that align with consumer behaviour.
KEYWORDS
Publication Date
9/16/2024
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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No funding information available for this research.
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