The Socio-Economic Impact of Handicrafts on Rural Artisans in Bihar: A Study of Livelihood and Employment

The Socio-Economic Impact of Handicrafts on Rural Artisans in Bihar: A Study of Livelihood and Employment

Neha Nanda

Assistant professor

Harlal Institute of Management & Technology

Abstract

The handicraft industry in Bihar is deeply intertwined with the state’s rich cultural heritage, offering employment to thousands of rural artisans. This study examines the socio-economic impact of the handicraft sector on rural artisans in Bihar, with a focus on employment generation, economic stability, and social empowerment. Handicrafts, deeply rooted in Bihar's cultural heritage, serve as a vital source of livelihood for many rural communities, particularly women. Despite its potential, the sector faces numerous challenges, including limited market access, financial constraints, and skill gaps. Through surveys and analysis, the study finds that while over 70% of artisans engage in full-time handicraft production, their average monthly income remains insufficient due to the influence of intermediaries and lack of direct market linkages. Women artisans, however, report significant social empowerment, gaining greater decision-making power within their households. The study emphasizes the need for stronger market linkages through e-commerce, expanded access to financial resources, targeted skill development programs, and streamlined government support. These recommendations aim to unlock the full potential of the handicraft sector, transforming it into a sustainable engine of economic growth and social upliftment for rural artisans in Bihar.

Keywords: Handicrafts, rural artisans, Bihar, socio-economic impact, livelihood, employment, cultural heritage, self-employment, rural economy, market access, economic independence, government interventions, traditional crafts, financial support, artisan empowerment, sustainable livelihoods