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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM35937
Volume:
8 |
6 |
Jun 2024
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Have you ever wondered what makes a person choose a business or product for the first time? Even more so, what makes them come back to that business or product and eventually stay loyal? The SRT theory of emotional application covers three stages every business or product goes through, with relevant examples from companies that have used this approach in the past. These stages are the establishing stage, the growing stage, and the established stage. Each stage uses the application of different emotions from SRT, which stands for:
KEYWORDS
Publication Date
6/18/2024
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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