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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM42402

Whatsapp Marketing

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM42402

Volume:

9 |

3 |

Mar 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM42402

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

MJNA

Mr. J. Noor Ahameed1

TKK

T. KARTHIKAI KUMARAN2

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Abstract

The way businesses operate has been completely transformed by the internet. Today, a successful business may be launched and run wholly online, reaching a worldwide audience without any limitations. It offers flexible work schedules, the possibility of earning a substantial income, and the flexibility to follow one’s passions while creating a successful business. With over 2.78 billion users, WhatsApp is one of the most popular messaging programs in the world. Businesses may use WhatsApp to communicate with customers directly, gain their trust, and cultivate brand loyalty. The majority of consumers are inclined to stick with a company that communicates with them through their preferred channel and make direct purchases. The goal of this study is to determine the maximum number of potential WhatsApp users. to understand the cost-effective management practices and marketing tactics employed by WhatsApp organisations. It facilitates easy communication between companies and their clientele.

KEYWORDS

Internet Revolution Online Business WhatsApp aspirants WhatsApp Business.

Cite This Article

Mr. J. Noor Ahameed1, T. KARTHIKAI KUMARAN2, "Whatsapp Marketing," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 3, Mar 2025. https://doi.org/10.55041/IJSREM42402

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Publication Date

12/14/2025

Peer Review Type

Double-Blind Peer Review

Review Rounds: 2

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0

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5

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Conflict of Interest

The authors declare no conflict of interest related to this research work.

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