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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM62918
Volume:
10 |
5 |
May 2026
Pages:
1-3
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
MBA Aviation and Airport Management
Vels Institute of Science and technology
MBA Aviation and Airport Management
Vels Institute of Science and technology
MBA Aviation and Airport Management
Vels Institute of Science and technology
The aviation industry plays a critical role in global connectivity, economic growth, and tourism development. In recent years, the rise of low-cost carriers has reshaped the industry by making air travel more affordable and accessible. Air Arabia Airlines, headquartered in the UAE, is one of the pioneers of the low-cost model in the Middle East. It has successfully expanded its operations into the Indian market by offering competitive pricing, reliable service, and efficient operations India, being one of the fastest-growing aviation markets, presents significant opportunities for international carriers. Air Arabia has capitalized on this growth by targeting price-sensitive travelers, migrant workers, and leisure passengers. This study, using DPC-based reference insights, examines how Air Arabia has built a sustainable competitive advantage through customer loyalty programs, corporate tie-ups, and cultural localization strategies.
KEYWORDS
Air Arabia Airlines has successfully established itself in the Indian aviation market through a well-balanced strategy of cost efficiency, partnerships, and customer-centric services. The study highlights that customer loyalty, corporate collaborations, and cultural adaptation are key pillars of its success. With increasing international travel demand and supportive aviation growth (as per DPC insights), Air Arabia is well-positioned for future expansion. Sustainable growth will depend on continuous innovation, strategic planning, and adapting to evolving customer expectations.
[1] Directorate General of Civil Aviation (DPC), Traffic Reports, Government of India, 2024. [2] Ministry of Civil Aviation, Annual Report 2024–25. [3] IATA, Aviation Market Outlook, 2025. [4] Air Arabia Annual Report, 2024. [5] Airbus, Global Forecast Report, 2025. [6] Aviation Research Journals (IJFMR, IJMR), 2024.
Publication Date
5/9/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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The authors declare no conflict of interest related to this research work.
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