To Analyze Customer Satisfaction Towards E-commerce Retail Company (Blinkit)

Customer satisfaction is the subject of investigation in this research paper towards Blinkit, one of the e-commerce retailing leaders, which deals in online grocery delivery in India. Examining the effect of different variables that affect satisfaction, such as speed of delivery, availability of products, payment mode and customer service, the study focuses on the analysis of data obtained due to 112 respondents in Noida. As the findings indicate, Blinkit has mastered the art of providing quick delivery and convenience in payment, but certain issues are present in the area of after-sales support and maintaining stock availability. The paper has analyzed the competitive advantage and growth potential of Blinkit in the dynamic e-commerce environment using such frameworks as Porters Five Forces and SWOT analysis. The paper ends with some strategic suggestions on how Blinkit can improve its service quality, customer stickiness, and penetration in the markets, with the view of assisting the organization maintain its competitive edge in the booming digital retail industry.