To Analyze User Preferences & Adoption Patterns of Fintech Services

“To Analyze User Preferences & Adoption Patterns of Fintech Services”

Submitted By – MOHD SAIM (23GSOB2011343) MBA

UNDER THE GUIDANCE OF

Prof. Sulabh Aggarwal PROFESSOR
School of Business

School of Business, Galgotias University Gautam Buddh Nagar
2023-2025

ABSTRACT

Financial technology, or FinTech, is revolutionizing the way people manage their finances. From digital payments to app-based banking, platforms like Paytm have pioneered this revolution in India. FinTech, however, is going through a fast trajectory-and not all individuals accept it in the same way. This study seeks to understand what drives people to use (and not use) FinTech services-some of the parameters being trust, ease of use, security, and social or economic backdrops.

I used a combination of quantitative surveys and qualitative interviews. Close to 300 respondents from rural and urban areas expressed their views through a structured questionnaire, and 20 others joined in-depth face-to-face interviews. The research hypothesis rests upon Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) framework, which attempt to explicate why people accept or reject new technology.

The results show a pretty discernible pattern: young users with a firm grasp of smartphone technology tend to go with Paytm because of ease and reasons such as cashback. On the contrary, older users stand hesitantly because of fears surrounding privacy, technical glitches, or just plain unfamiliarity with digital platforms. The trust with the brand, along with government supporting initiatives like Digital India, is a major factor.

The research provides insights for FinTech companies and policymakers regarding effectively targeting different users through improving security, running simple digital literacy programs, and customized communication strategies. However, the study is restricted to a particular.