To Study the Effectiveness of Black Friday Strategy for Boosting Sales

In the modern business world, Black Friday has changed from a one-day American sale into a worldwide retail event. This research looks at how effective Black Friday tactics – like deep discounts, social media ads, and limited-time offers – are in the Indian market. The study uses a descriptive research method, collecting data from 50 people via a digital survey. The results show that while awareness is high (56%), Indian shoppers still compare these sales to local festivals like Diwali. The paper concludes that for Black Friday to succeed in India, stores must focus on mobile-first marketing and building customer trust through real discounts. In today’s interconnected retail landscape, Black Friday has transformed into a pivotal event for driving sales. This study investigates how Black Friday strategies perform within the Indian market, where international shopping habits are increasingly shaping local consumer actions. We explore various marketing methods – such as upselling, cross-selling, and digital outreach – to assess their role in revenue expansion. Utilizing a descriptive research framework, primary data was gathered from 50 participants through a systematic survey . Results indicate that while awareness in India is on the rise (reaching 56%), there is still significant competition from local shopping festivals. The research suggests that robust digital engagement and a mix of promotional tactics are vital for Black Friday’s continued success in India.