TO STUDY THE MARKETING STRATEGIES OF PATANJALI

It is an FMCG empire that was not in the competition analysis powerpoints of the big players even a couple of years back. Today, Baba Ramdev’s Patanjali is sweeping away everything in its path. From local stores to Amazon, Patanjali Products are everywhere. The product quality is best in breed, the prices competitive and the distribution chain is probably the first that is rivalling even the Cola majors. And behind all of this, are the meticulous efforts of one man in creating his own brand. And his expertise in what we today call content marketing. So what is content marketing? It is attracting consumers to your product, not by bombarding them with incessant ads (looking at you retargeting ad players) but by educating them on the general sphere where you operate. What many people forget is that the