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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM36305

Transforming a Monolith Direct-to-Consumer Application into a Super App for a Multi-Brand Portfolio business and Key Considerations

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM36305

Volume:

8 |

7 |

Jul 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM36305

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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DY

Devender Yadav

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Abstract

This research paper looks at how a direct-to-consumer (D2C) app can be strategically changed into a “super app”—a platform that offers many services in addition to its main product. By using cross-selling across a portfolio of multiple brands, the super app hopes to get customers more involved, bring in more money, and strengthen its position as the market leader. The paper looks into the main problems, chances, and best practices connected with this change by using examples of successful cases and new developments in the digital market.

KEYWORDS

Super App D2C Cross-selling Multi-brand portfolio Customer engagement Revenue diversification Platform ecosystem Digital transformation User experience AI-powered personalization

Cite This Article

Devender Yadav, "Transforming a Monolith Direct-to-Consumer Application into a Super App for a Multi-Brand Portfolio business and Key Considerations," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 7, Jul 2024. https://doi.org/10.55041/IJSREM36305

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Publication Date

7/25/2024

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Double-Blind Peer Review

Review Rounds: 2

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Conflict of Interest

The authors declare no conflict of interest related to this research work.

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