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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM54716
Volume:
9 |
11 |
Nov 2025
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
This study explores how Indian IT organizations can effectively retain and engage Generation Z employees, whose digital orientation, preference for flexibility, and need for continuous learning differ sharply from traditional workplace practices. Using secondary data and case analyses of Infosys and TCS, the research examines Gen Z’s motivations, values, and workplace expectations, as well as generational conflicts with Millennials. A distinctive contribution of the study is its focus on the influence of Indian parenting styles—authoritative and protective—on Gen Z’s need for frequent feedback, psychological safety, autonomy, and structured growth. Findings reveal that real-time recognition, hybrid work models, gamified learning, innovation platforms, and coaching-based leadership significantly improve retention. The study concludes that Indian IT firms must adopt adaptive, inclusive, and tech-driven HR strategies to reduce attrition and build cohesive multigenerational cultures.
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Publication Date
1/11/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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