Crossref DOIMemberCiteFactoropen accessissn
SJIF Impact Factor 8.659 | ISSN: 2582-3930
IJSREM Logo

International Journal of Scientific Research in Engineering and Management

(Gateway to Global Scholars - An International, Scholarly, Multi-Disciplinary, Open Access Journal)

Peer-Reviewed Journal Designed to Meet UGC's Quality Parameters

HomeCurrent IssuePast IssuesPay OnlineConferencesEditorial BoardAbout UsContact Us
IJSREM

Loading article...

Follow Us

  • Google Scholar
  • ResearchGate
  • Academia.edu
  • Mendeley
  • LinkedIn
  • Facebook
  • Instagram

Journal Policies

  • Peer Review Policy
  • Publication Ethics
  • Copyright Infringement
  • Refund & Cancellation Policy
  • Terms and Conditions
  • Privacy Policy

Journal Identifiers & Licenses

  • ISSN Verified: 2582-3930ISSN Verified: 2582-3930
  • Crossref DOI: 10.55041Crossref DOI: 10.55041
  • SJIF Ranking: 08.659SJIF Ranking: 08.659
  • Licensed under CC BY 4.0Licensed under CC BY 4.0
  • ISO Certification: 9001:2015ISO Certification: 9001:2015
  • Indexed & Cited In: Google ScholarIndexed & Cited In: Google Scholar

Contact Us

International Journal of Scientific Research in Engineering and Management (IJSREM)

#62/1, New No 7, 1st Cross, 2nd Main, Ganganagar, R T Nagar, Bangalore North, Bangalore, Karnataka, India – 560032
[email protected]+91 93911 67991
logos
logos
Working Hours

Mon – Sat: 9:00 AM – 6:00 PM

Sunday: 10:00 AM – 4:00 PM

+91 93911 67991

© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

DisclaimerPrivacy PolicyTerms and Conditions
ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM41513

Understanding Air Conditioner Consumers: A Study on Purchase Intention in Hyderabad City

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM41513

Volume:

9 |

2 |

Feb 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM41513

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

Share this article:

Authors

.K

. K.Varsha

MBK

Mr. Bipul Kumar

MRI

Mr. Raghuvamsi Inemella

MKK

Mr. Kishore Kunchala

Author Services & Downloads

Full Articles

Abstract

This study examines the impact of Price, Quality, Brand Image, and Advertisement Effectiveness on Purchase Intention in Hyderabad’s air conditioner market. Using a quantitative approach, data was collected from 318 respondents and analyzed through SPSS and Smart PLS 4. The results indicate that Advertisement Effectiveness has the strongest influence on purchase intention, followed by Quality and Price, while Brand Image has the least impact. The R² value (0.243) suggests a moderate explanatory power of these variables. These findings emphasize the importance of strategic advertising, product quality, and competitive pricing in shaping consumer behavior.

KEYWORDS

Purchase Intention Price Quality Brand Image Advertisement Effectiveness Air Conditioner Market Hyderabad SPSS Smart PLS 4 Quantitative Research.

Cite This Article

. K.Varsha, Mr. Bipul Kumar, Mr. Raghuvamsi Inemella, Mr. Kishore Kunchala, "Understanding Air Conditioner Consumers: A Study on Purchase Intention in Hyderabad City," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 2, Feb 2025. https://doi.org/10.55041/IJSREM41513

Full Article/Conclusion

References

Editorial & Review Transparency

Publication Date

11/1/2025

Peer Review Type

Double-Blind Peer Review

Review Rounds: 2

Documents

Review Report (Confidential)
Copyright Form (Office)

Article Metrics & Impact

Article Views

0

Total views since publication

PDF Downloads

2

Total downloads since publication

Geographic Reach

5

Indexing, Archiving & Preservation

Google Scholar
Academia
ResearchGate
Crossref
SSRN
Semantic Scholar
Thomson Reuters
WorldCat
Mendeley
OpenAlex
EBSCO
Zenodo

Digital Preservation: This article is permanently archived on Zenodo and complies with all data preservation standards across major indexing platforms.

Ethics, Compliance & Transparency

Plagiarism Screening

This manuscript has been checked for plagiarism using TurnitinPlagiarismChecker software.

Conflict of Interest

The authors declare no conflict of interest related to this research work.

Funding Information

No funding information available for this research.

Similar & Recommended Articles

Similar Articles by Topic

Related research in the same subject area

Loading similar articles...