Understanding Consumer Participation in the Circular Economy: The Role of Awareness, Motivation, And Barriers

The study aimed to analyse university students’ participation in the circular economy by looking at awareness, motivation, perceived barriers, participation and perceived outcomes. The investigation relies on primary data sourced from university students, in order to ascertain their awareness and motivation (as well as barriers), participation and perceived outcomes – with specific reference to the relationship between participation and outcomes. The finding tells that the overall student awareness and participation in circular economy practices are not too strong. According to the results, actual problems prevent participation more than attitudes do. Ultimately, the research indicates that raising students’ participation in the circular economy requires greater awareness and system supports.