UNDERSTANDING DEEPFAKE TECHNOLOGY: IMPLICATIONS, CHALLENGES AND CASE STUDIES

The rise in deepfake technology has sparked serious worries about how it may distort the facts, sway public opinion, and jeopardise personal privacy. This study explores the complex world of deepfakes, looking at its technological underpinnings, social effects, and moral ramifications. This study investigates the diverse uses of deepfake technology, spanning from political misinformation operations to entertainment, through an analysis of academic literature and case studies. Moreover, it explores the difficulties that deepfakes provide for media legitimacy, dependability, and the accuracy of visual proof. This research delves into the legal and regulatory frameworks pertaining to deepfakes and suggests some approaches to alleviate their adverse effects. Finally, by fostering a thorough knowledge of deepfakes, our research hopes to enable people, decision-makers, and technology developers to properly navigate this quickly changing digital terrain.