Understanding Media Consumption Habits of Gen Z in Metaverse and Virtual Reality
Project Submitted By: Vivek Kumar Gupta
(22GSOB2010905)
Project Supervisor:
Dr. Vivek Aggarwal
Department of School of Business
Galgotias University, Greater Noida
Abstract
Generation Z, born amidst the digital revolution, navigates a media landscape vastly different from previous generations. Their unique habits, characterized by mobile-first content, community-driven engagement, and a preference for short-form, interactive experiences, present both challenges and opportunities for emerging technologies like the Metaverse and Virtual Reality (VR). This research embarks on an exploratory journey, delving into the nexus between Gen Z's media consumption patterns and their potential adoption of these immersive realities.
Through a mixed-methods approach, the research will analyze how Gen Z's digital media preferences, ranging from short-form video platforms to online communities, influence their perception and potential engagement with the Metaverse and VR. In-depth interviews and focus groups will uncover their desired features and functionalities within these virtual environments, ensuring alignment with their existing media consumption habits. Additionally, content analysis of online forums and social media discussions will provide valuable insights into their concerns and expectations surrounding these new frontiers.
By understanding the interplay between Gen Z's media consumption and their potential engagement with the Metaverse and VR, this research aims to achieve several key objectives. Firstly, it seeks to identify the potential influence of their media habits on their willingness to adopt these technologies. Secondly, it aims to explore their desired functionalities and the types of content they envision within these virtual spaces. Furthermore, the research strives to investigate the role of online communities and influencers in shaping their attitudes and decisions regarding the Metaverse and VR. Finally, it seeks to address the potential risks and ethical considerations associated with Gen Z's participation in these immersive realities, aiming to pave the way for a more inclusive and responsible digital future.
