Understanding the Factors Influencing Consumer Choice of Old Spice Shaving Cream

– This paper tells that complex network of factors influencing consumer decisions on grooming goods, with an emphasis on Old Spice Shaving Cream. A wide range of factors are considered as independent factors, such as price, availability, branding innovation, quality, design, functionality, price, promotional tactics, and past purchasing experiences. The purchase of Old Spice Shaving Cream serves as dependent variable and is crucial to our investigation. I got total of 102 samples and also our results demonstrate R ^2 value of 0.326, indicating combined effect of independent factors on dependent variable, using strong dataset & an extensive regression model. Furthermore, Adjusted R^2 of 0.313 clarifies complex dynamics at work in customer choice by highlighting cumulative influence of each independent variable. In addition to adding to our knowledge of variables influencing consumer choices, our research offers marketers in this fast-paced market useful information for improving their tactics.