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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM66469
Volume:
10 |
7 |
Jul 2026
Pages:
1-4
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Design
Banasthali Vidyapith
Design
Banasthali Vidyapith
Environmental deterioration, climate change, resource depletion, and greater awareness of ethical production are all having an impact on consumer behavior and business practices. The global fashion industry is changing. In the last ten years, the idea of sustainability has shifted from a marginal notion to a strategic necessity, forcing fashion businesses, governments and consumers to rethink their traditional modes of production and consumption. It is therefore not surprising that sustainable fashion is a multidisciplinary field covering environmental stewardship, social responsibility, ethical sourcing, circular economy principles and responsible consumerism. This review paper critically reviews the increasing demand for sustainable fashion by collating the available literature on the key drivers driving consumer’s preference, market evolution and future industry directions. The review uses a systematic narrative approach and is Keywords: Sustainable fashion; Consumer behavior; Sustainable consumption; Ethical fashion; Circular economy; Marketing of fashion; Consumer demand.
KEYWORDS
The literature reveals that there is no single element responsible for the increased demand for sustainable fashion rather it reflects the interplay of environmental concerns, ethical awareness, regulatory interventions, technical advances, corporate innovation and developing consumer values. There is no doubt that this change has been spurred on by an awareness of the environment but the ongoing expansion of the market relies on consumers’ trust in sustainability claims, availability of sustainable products and brands’ ability to deliver fashionable, high quality offerings at a competitive price. The interplay of these drivers points towards a multidimensional market phenomenon in sustainable fashion, where environmental responsibility, social justice, technological innovation and consumer engagement collectively shape buying behaviour and the future path of the global fashion industry.
1. Allwood, J.M., Laursen, S.E., de Rodríguez, C.M. and Bocken, N.M.P. (2006) Well Dressed? The Present and Future Sustainability of Clothing and Textiles in the United Kingdom. Cambridge: University of Cambridge Institute for Manufacturing. 2. Armstrong, C.M., Niinimäki, K., Kujala, S., Karell, E. and Lang, C. (2015) 'Sustainable product-service systems for clothing: Exploring consumer perceptions of consumption alternatives in Finland', Journal of Cleaner Production, 97, pp. 30–39. https://doi.org/10.1016/j.jclepro.2014.01.046 3. Ellen MacArthur Foundation (2017) A New Textiles Economy: Redesigning Fashion's Future. Cowes: Ellen MacArthur Foundation. 4. European Environment Agency (2022) Textiles and the Environment: The Role of Design in Europe's Circular Economy. Luxembourg: Publications Office of the European Union. 5. Fletcher, K. (2008) Sustainable Fashion and Textiles: Design Journeys. London: Earthscan. 6. Fletcher, K. and Tham, M. (2019) Earth Logic Fashion Action Research Plan. London: The J.J. Charitable Trust. 7. Fuentes-Sagan, R. (2012) Ethical Fashion and Sustainable Consumption. Stockholm: Green Strategy. 8. Henninger, C.E., Alevizou, P. and Oates, C.J. (2016) 'What is sustainable fashion?', Journal of Fashion Marketing and Management, 20(4), pp. 400–416. https://doi.org/10.1108/JFMM-07-2015-0052 9. Joy, A., Sherry, J.F., Venkatesh, A., Wang, J. and Chan, R. (2012) 'Fast fashion, sustainability and the ethical appeal of luxury brands', Fashion Theory, 16(3), pp. 273–296. https://doi.org/10.2752/175174112X13340749707123 10. McKinsey & Company (2024) The State of Fashion 2024. Available at: https://www.mckinsey.com (Accessed: 31 July 2026).
Publication Date
7/31/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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