Understanding the Shopping Behaviour of Consumers towards FMCG Sector in Shopping Malls and Quick Commerce

Understanding the Shopping Behaviour of Consumers towards FMCG Sector in Shopping Malls and Quick Commerce

Harshit Sharma¹, Poorvi Sharma², Anurag Lala³  

¹Student, Bachelors of Business Administration, IMS Ghaziabad (University Courses Campus)

² Student, Bachelors of Business Administration, IMS Ghaziabad (University Courses Campus)

³Student, Bachelors of Business Administration, IMS Ghaziabad (University Courses Campus)

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Abstract

The FMCG sector, India's fourth-largest industry, has undergone a remarkable transformation over the past 20 years and has an impact on everyone's daily lives. The FMCG sector has a significant impact on India's GDP. The study of consumer behaviour focuses on how individuals, groups, and organisations select, acquire, use, and discard products and services that satisfy their needs. India's FMCG industry is still recovering as consumers return to their regular routines. According to NielsenIQ's FMCG Snapshot for Q2 2022, the FMCG industry grew by 10.9% in the quarter ending in June 2022, up from 6% the previous quarter. A double-digit rise in FMCG is also anticipated for India in 2022 as a result of the consumer spending rebound and favourable macroeconomic indicators. We evaluated numerous FMCG Sector components as part of our research study's effort to better understand consumer behaviour. We aimed to analyse customer behaviour across a variety of aspects, including discovering cheaper pricing both online and offline, the impact of shopping malls on impulsive purchases, the mall shopping experience & quick commerce, the impact of online purchasing, & others.

Key Words:  Consumer Behaviour, Quick Commerce, Shopping Mall, FMCG Products and Online Shopping