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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM38252

Unraveling Consumer Preferences in India's Small Car Market: A Multifaceted Analysis

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-

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Paper ID:

IJSREM38252

Volume:

8 |

10 |

Oct 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

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License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

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Anjan Kumar Bordoloi

SS

Sreyashi Sanyal

AP

Angshuman Paul

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Abstract

This study delves into the complex factors influencing consumer purchasing decisions in India’s small car segment. Integrating demographic, psychographic, regional, general, and segment-specific factors, this research provides novel insights into the preferences of Indian car buyers. The study underscores the importance of tailored marketing strategies, digital engagement, and research-driven product development for automakers seeking to tap into India’s burgeoning market. This research contributes to the existing knowledge on consumer behavior in the Indian automobile sector, offering valuable implications for marketers, policymakers, and industry stakeholders.

KEYWORDS

consumer behavior small car market India consumer preferences automobile industry.

Cite This Article

Anjan Kumar Bordoloi, Sreyashi Sanyal, Angshuman Paul, "Unraveling Consumer Preferences in India's Small Car Market: A Multifaceted Analysis," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 10, Oct 2024.

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10/30/2024

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The authors declare no conflict of interest related to this research work.

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