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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM35036

Unraveling Niche Marketing Dynamics

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM35036

Volume:

8 |

5 |

May 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM35036

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

HD

Harsh Dhamija

RP

Rahul Plaha

VR

Vibhav Rathi

RM

Raul Majumdar

KB

Kapil Bhatti

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Abstract

The dynamics of niche marketing, a strategic approach targeting specific, well-defined segments of the market, have gained significant importance in today’s diverse and highly competitive business landscape. This executive summary unravels the critical aspects and advantages of niche marketing, emphasizing its role in fostering deep customer engagement, driving brand loyalty, and achieving sustainable growth.

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Cite This Article

Harsh Dhamija, Rahul Plaha, Vibhav Rathi, Raul Majumdar, Kapil Bhatti, "Unraveling Niche Marketing Dynamics," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 5, May 2024. https://doi.org/10.55041/IJSREM35036

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12/31/45441

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The authors declare no conflict of interest related to this research work.

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