Unraveling the Future: Emerging Trends of Financial Literacy in the Digital Age
First Authors: Dr. Rajendra Prasad Meena*,
Designation – Associate Professor, Department of Commerce
Central University of Haryana
Co-Author: Prerna*
Designation – Research scholar, Department of Commerce
Central University of Haryana
Cross ponding Author: Annu*
Designation – Research scholar, Department of Commerce
Central University of Haryana
ABSTRACT
Financial literacy plays a pivotal role in navigating the intricacies of contemporary finance, and as the financial landscape undergoes transformation, so do the trends in financial literacy. This theoretical paper delves into the emerging trends in financial literacy, focusing on their potential implications for both individuals and economies. The dynamic definition of financial literacy now encompasses a range of essential components, including digital literacy, sustainable investments, and comprehension of intricate financial instruments. Personalization and technology are facilitating tailored financial education, while the application of behavioural economics principles and nudging techniques is molding positive financial behaviours. Additionally, gamification and edutainment strategies are proving effective in engaging and motivating learners, thereby enhancing knowledge retention. Inclusive financial literacy initiatives are being developed to address the needs of underserved populations, contributing to the promotion of economic growth. Moreover, the relevance of education on digital currencies and blockchain is escalating as these innovations gain prominence, and investor education is gaining significance in response to the surge in retail investing. Concurrently, integrating financial literacy into educational institutions is equipping students early in life with essential financial skills. By comprehending these emerging trends, societies can design more efficacious financial education initiatives, empowering individuals to make well-informed financial decisions and bolstering economic resilience.
Keywords - Financial literacy, Contemporary finance, Emerging trends, Digital literacy, Sustainable investments, Behavioural economics.
