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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM41787

Unveiling Insights: Harnessing Data Mining to Analyze Content Metrics

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM41787

Volume:

9 |

2 |

Feb 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM41787

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

D

Dr.M.Sengaliappan1

AI

Anitha IR2

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Abstract

With an ever-growing library of movies garnering billions of views each month, the records generated by using YouTube is massive. Metrics including view counts, likes, dislikes, and user remarks constitute treasured data that can be extracted and analyzed to show insights into person preferences and sentiments closer to particular videos or reasons. As an instance, globally trending activities just like the FIFA global Cup or viral demanding situations, along with the latest “Barbieheimer” craze stemming from Barbie and Oppenheimer film releases, showcase YouTube’s effect on famous subculture. This information is likewise vital for marketers making informed choices about promoting services or products. An applicable instance is a movie studio analyzing audience reactions to a newly released trailer on their YouTube channel. Key metrics, such as view counts, likes, and comments, provide insights into target market reception and allow entrepreneurs to strategize their promotional budgets effectively. This challenge is stimulated with the aid of the capacity of YouTube facts to tell decision-making and expect audience trends. This study has extracted and analyzed interesting facts approximately latest blockbuster movies which includes Barbie, Oppenheimer, The Marvels, and Spider-man: across the Spider-Verse, and The Flash, highlighting the software of YouTube analytics in knowledge marketplace developments and audience sentiment.

KEYWORDS

YouTube trending Videos Video Analysis Data Mining Sentimental Analysis.

Cite This Article

Dr.M.Sengaliappan1, Anitha IR2, "Unveiling Insights: Harnessing Data Mining to Analyze Content Metrics," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 2, Feb 2025. https://doi.org/10.55041/IJSREM41787

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Publication Date

2/24/2025

Peer Review Type

Double-Blind Peer Review

Review Rounds: 2

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Copyright Form (Office)

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0

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2

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5

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Conflict of Interest

The authors declare no conflict of interest related to this research work.

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