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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM27887
Volume:
8 |
1 |
Jan 2024
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
CRM can enable the enterprise to enhance greatest the satisfaction degree and loyalty degree of customer through the effective integrating the human resources, the operation flow and the specialized technology. The data mining technology is playing the very essential role in the CRM implementation. This article introduced the CRM and the data mining technology, and constructed the frame of travel agency CRM based on data mining aimed at the travel agency industry, and focused on the using of data mining technology in the travel agency customer relationship management.
KEYWORDS
Publication Date
12/31/45293
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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No funding information available for this research.
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