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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM32557

WEB STORE PURCHASE – CONSUMER AWARNESS AND PERCEPTION

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM32557

Volume:

8 |

5 |

May 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM32557

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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DR.P.VIJAYALAKSHMI

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Abstract

The online shopping industry in India is rapidly growing with the entry of large players such as AMAZON,FLIPKART,E-BUY,SNAPDEAL,MYNTRA and others along with the existing domestic players..This research evaluate the factors influencing the consumers to buy products, avail services and level of satisfaction derived during online purchase. It examine SWOT analysis in the e-marketing products and services. Additionally it measure the influence of internet shopping through their experience, problems faced, agreeability and their attitude towards purchase decision.

KEYWORDS

Level of satisfaction SWOT analysis factor influencing.

Cite This Article

DR.P.VIJAYALAKSHMI, "WEB STORE PURCHASE – CONSUMER AWARNESS AND PERCEPTION," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 5, May 2024. https://doi.org/10.55041/IJSREM32557

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12/31/45417

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Double-Blind Peer Review

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