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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM28775

Why Customers Adopt Green Products Like AC’s with Green Tag Which Emit Low CO2?

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM28775

Volume:

8 |

2 |

Feb 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM28775

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Parichay Saxena

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Abstract

This research investigates the drivers behind consumer adoption of environmentally friendly air conditioners (Acs) labelled with low CO2 emissions. Through a blend of qualitative interviews and quantitative surveys, key determinants including environmental awareness, perceived effectiveness, price sensitivity and trust in green certifications are analyzed. Results suggests that environmental consciousness significantly impacts adoption decisions, alongside product effectiveness and trust in certifications. Moreover, price sensitivity remains a barrier, underscoring the need to balance environmental benefits with affordability. This study offers valuable insights for marketers and policymakers aiming to promote eco-friendly AC adoption.

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Cite This Article

Parichay Saxena, "Why Customers Adopt Green Products Like AC’s with Green Tag Which Emit Low CO2?," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 2, Feb 2024. https://doi.org/10.55041/IJSREM28775

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12/31/45343

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