WOMEN ENTREPRENEURS CREATING INNOVATION & SUSTAINABILITY IN FASHION INDUSTRY

This paper focuses on how some Women Entrepreneurs have changed the fashion game by bringing innovation & sustainability into our fashion industry. The fashion industry is one of the most polluting in industries globally leaving a huge amount of carbon footprint behind. But some entrepreneurs have taken this into consideration & have adopted some sustainable measure in designing & creating innovative fashion choices that are benefitting for the consumers as well as the planet. This paper highlights some major issues that the planet had been facing due to the traditional & outdated method of running the apparel industry. How some women entrepreneurs have turned the future of the fashion industry & what where the challenges faced by them while doing so. This paper will also appreciate the work of few Indian Women Entrepreneurs who have introduced innovation & sustainable clothing choices. Some well-known brands have also inculcated the habit of been more environmental friendly. They have not only included eco-friendly packaging but are also promoting sustainable clothing on various platforms.