Zhivete Model - A Hybrid of V Model and Agile Scrum for Product Development

The New Product Development Process (NPDP) is a systematic approach to product development, consisting of various stages from ideation to commercialization. The Waterfall model and the Iterative (Agile) model are two commonly used approaches to product development, with each having its own strengths and weaknesses. The V-model is a sequential development process used in regulated industries, emphasizing the importance of verification and validation in product development. Although the V-model is well-suited for regulated industries, it can be inflexible and not adaptable to changes in requirements or feedback. Therefore, a more agile model is needed, with continuous testing and validation throughout the development process. In this paper we are Proposing the Zhivete model – a hybrid of V model and Agile Scrum for product development. Offers structured approach with flexibility and adaptation, potentially reducing time and cost. Keyowrds: New Product Development Process, Waterfall model, V-model, Iterative (Agile) model