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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM65259
Volume:
10 |
6 |
Jun 2026
Pages:
1-8
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Department of Management
Dr. k. N. Modi Institute of Engineering & Technology, Modinagar
The present study examines the status of e-commerce adoption and consumer behaviour in Meerut District, Uttar Pradesh. The rapid growth of internet penetration, smartphone usage, digital payment systems and social media platforms has significantly altered the purchasing patterns of consumers in urban and semi-urban regions of the district. The study analyses consumer preferences regarding online platforms, payment methods, factors influencing purchase decisions and barriers affecting e-commerce adoption. The study adopts a descriptive and analytical research design and proposes a sample of 200 respondents selected through convenience sampling. The findings indicate that younger consumers and educated households are the dominant users of e-commerce services. Social media marketing, ease of use, convenience and discounts are the major drivers of online purchases. However, concerns regarding cyber security, product quality, delayed delivery and lack of digital literacy continue to hinder the growth of e-commerce in certain areas. The study offers practical recommendations for policymakers, educational institutions and business organizations for promoting digital commerce and improving consumer trust.
KEYWORDS
The study concludes that e-commerce has emerged as an important driver of economic and social transformation in Meerut District. Digital technologies have altered the purchasing habits of consumers and expanded market opportunities for businesses. Although challenges related to digital trust, cyber security and logistics continue to exist, the district possesses significant potential for future growth in e-commerce. Policymakers and business organizations should focus on enhancing digital infrastructure, promoting digital literacy and strengthening consumer protection mechanisms to ensure sustainable development of e-commerce in the district.
Ahuja, M., & Galvin, J. (2003). Socialization in Virtual Groups. Journal of Management, 29(2), 161–185. Chakraborty, K. D., & Chatterjee, D. (2011). E-Commerce. Kolkata: B.B. Kundu Grandsons. Malhotra, B. (2014). E-Business: Issues and Challenges in Indian Perspective. Global Journal of Business Management and Information Technology. Mitra, A. (2013). E-Commerce in India: A Review. International Journal of Marketing, Financial Services and Management Research. Internet and Mobile Association of India (IAMAI). Reports on E-Commerce and Digital Consumer Behaviour. Government of Uttar Pradesh. Digital Economy and ICT Development Reports. Various peer-reviewed articles on consumer behaviour, digital marketing and e-commerce adoption in India.
Publication Date
6/23/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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No funding information available for this research.
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