A STUDY ON CAREER PLANNING AND DEVELOPMENT TOWARDS VIJAY DAIRY & FARM PRODUCTS PVT LTD WITH SPECIAL REFERENCE TO TRICHY

Career planning and development programs as we find from the study plays crucial role in employee as well as organization development. Career planning is an integral part of every organization. It motivates and inspires employees to work harder and keeps them loyal towards the organization. Career planning helps an employee know the career opportunities available in organization. This knowledge enables the employee’s to select the career most suitable to his potential and this helps to improve employee’s morale and productivity. On the basis questionnaire and personal interviews with the employees it was also founded that promotion is the major reason that sticks them with the current job. Employees also prefer sound recognition as well as proper training. To get the overall knowledge about actually what the career planning and development is, the scope of such programs in the dairy industry is adequately fulfilled. And study concludes that in the dairy industry because of its monotonous task and due to tough pressure as well as more stress and frustration. Need to be handling the careers of most valuable asset that is the people. But for the researcher also to select the career. A in particular line and may be a particular industry in which one wants to make the career and get enough chances of advancement in career.

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