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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM64421
Volume:
10 |
6 |
Jun 2026
Pages:
1-9
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Master of business administration
Rathinam technical campus
This paper examines the impact of New Product Development (NPD) on operational efficiency in the packaging industry, using Manohar Filaments Pvt. Ltd. as a case study. The study evaluates how innovation influences productivity, quality improvement, cost reduction, waste minimization, resource utilization, and customer satisfaction. Data were collected from 120 employees across multiple departments. Statistical analysis revealed a strong positive relationship between NPD and operational efficiency. The findings demonstrate that organizations investing in innovation achieve improved operational performance, enhanced competitiveness, and sustainable growth. This paper examines the impact of New Product Development (NPD) on operational efficiency in the packaging industry, using Manohar Filaments Pvt. Ltd. as a case study. The study evaluates how innovation influences productivity, quality improvement, cost reduction, waste minimization, resource utilization, and customer satisfaction. Data were collected from 120 employees across multiple departments. Statistical analysis revealed a strong positive relationship between NPD and operational efficiency. The findings demonstrate that organizations investing in innovation achieve improved operational performance, enhanced competitiveness, and sustainable growth. This paper examines the impact of New Product Development (NPD) on operational efficiency in the packaging industry, using Manohar Filaments Pvt. Ltd. as a case study. The study evaluates how innovation influences productivity, quality improvement, cost reduction, waste minimization, resource utilization, and customer satisfaction. Data were collected from 120 employees across multiple departments. Statistical analysis revealed a strong positive relationship between NPD and operational efficiency. The findings demonstrate that organizations investing in innovation achieve improved operational performance, enhanced competitiveness, and sustainable growth. This paper examines the impact of New Product Development (NPD) on operational efficiency in the packaging industry, using Manohar Filaments Pvt. Ltd. as a case study. The study evaluates how innovation influences productivity, quality improvement, cost reduction, waste minimization, resource utilization, and customer satisfaction. Data were collected from 120 employees across multiple departments. Statistical analysis revealed a strong positive relationship between NPD and operational efficiency. The findings demonstrate that organizations investing in innovation achieve improved operational performance, enhanced competitiveness, and sustainable growth.
KEYWORDS
Organizations should increase investment in research and development, encourage employee participation, strengthen cross-functional collaboration, expand training initiatives, and adopt advanced technologies. Sustainable product development and customer-focused innovation should remain strategic priorities. The study concludes that NPD is a major driver of operational efficiency in the packaging industry. Continuous innovation improves productivity, quality, resource utilization, waste reduction, and competitiveness. Companies that systematically integrate NPD into their operations are better positioned to achieve long-term growth and operational excellence. Organizations should increase investment in research and development, encourage employee participation, strengthen cross-functional collaboration, expand training initiatives, and adopt advanced technologies. Sustainable product development and customer-focused innovation should remain strategic priorities. The study concludes that NPD is a major driver of operational efficiency in the packaging industry. Continuous innovation improves productivity, quality, resource utilization, waste reduction, and competitiveness. Companies that systematically integrate NPD into their operations are better positioned to achieve long-term growth and operational excellence. Organizations should increase investment in research and development, encourage employee participation, strengthen cross-functional collaboration, expand training initiatives, and adopt advanced technologies. Sustainable product development and customer-focused innovation should remain strategic priorities. The study concludes that NPD is a major driver of operational efficiency in the packaging industry. Continuous innovation improves productivity, quality, resource utilization, waste reduction, and competitiveness. Companies that systematically integrate NPD into their operations are better positioned to achieve long-term growth and operational excellence. Organizations should increase investment in research and development, encourage employee participation, strengthen cross-functional collaboration, expand training initiatives, and adopt advanced technologies. Sustainable product development and customer-focused innovation should remain strategic priorities. The study concludes that NPD is a major driver of operational efficiency in the packaging industry. Continuous innovation improves productivity, quality, resource utilization, waste reduction, and competitiveness. Companies that systematically integrate NPD into their operations are better positioned to achieve long-term growth and operational excellence.
Organizations should increase investment in research and development, encourage employee participation, strengthen cross-functional collaboration, expand training initiatives, and adopt advanced technologies. Sustainable product development and customer-focused innovation should remain strategic priorities. The study concludes that NPD is a major driver of operational efficiency in the packaging industry. Continuous innovation improves productivity, quality, resource utilization, waste reduction, and competitiveness. Companies that systematically integrate NPD into their operations are better positioned to achieve long-term growth and operational excellence. Organizations should increase investment in research and development, encourage employee participation, strengthen cross-functional collaboration, expand training initiatives, and adopt advanced technologies. Sustainable product development and customer-focused innovation should remain strategic priorities. The study concludes that NPD is a major driver of operational efficiency in the packaging industry. Continuous innovation improves productivity, quality, resource utilization, waste reduction, and competitiveness. Companies that systematically integrate NPD into their operations are better positioned to achieve long-term growth and operational excellence. Organizations should increase investment in research and development, encourage employee participation, strengthen cross-functional collaboration, expand training initiatives, and adopt advanced technologies. Sustainable product development and customer-focused innovation should remain strategic priorities. The study concludes that NPD is a major driver of operational efficiency in the packaging industry. Continuous innovation improves productivity, quality, resource utilization, waste reduction, and competitiveness. Companies that systematically integrate NPD into their operations are better positioned to achieve long-term growth and operational excellence. Organizations should increase investment in research and development, encourage employee participation, strengthen cross-functional collaboration, expand training initiatives, and adopt advanced technologies. Sustainable product development and customer-focused innovation should remain strategic priorities. The study concludes that NPD is a major driver of operational efficiency in the packaging industry. Continuous innovation improves productivity, quality, resource utilization, waste reduction, and competitiveness. Companies that systematically integrate NPD into their operations are better positioned to achieve long-term growth and operational excellence.
Publication Date
6/1/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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