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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM63875
Volume:
10 |
5 |
May 2026
Pages:
1-16
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Department of MBA
Dr. D.Y. Patil Institute of Technology, pimpri, pune
Department of MBA
Dr. D.Y. Patil Institute of Technology, pimpri, pune
Department of MBA
Dr. D.Y. Patil Institute of Technology, pimpri, pune
Department of MBA
Dr. D.Y. Patil Institute of Technology, pimpri, pune
Department of MBA
Dr. D.Y. Patil Institute of Technology, pimpri, pune
The present study titled “A Study on the Awareness and Effectiveness of Business Intelligence Tools in Decision-Making” focuses on understanding the awareness, usage, and effectiveness of Business Intelligence (BI) tools among students, faculty members, and professionals. In today’s competitive business environment, organizations generate a huge amount of data, and Business Intelligence tools help in converting this data into meaningful information for effective decision-making. The study examines how BI tools such as Power BI, Tableau, Microsoft Excel, and Google Looker Studio support data analysis, reporting, dashboard creation, and strategic planning. The research is based on a quantitative and descriptive research design. Primary data was collected through structured questionnaires and online survey forms from approximately 75 respondents. The findings reveal that most respondents are aware of BI tools and believe that these tools improve organizational productivity, save time in report preparation, and support faster decision-making. The study also highlights that data visualization features make complex business data easier to understand. However, some challenges such as lack of technical knowledge and training requirements were also identified. Overall, the study concludes that Business Intelligence tools play a significant role in improving business performance, operational efficiency, and data-driven decision-making in modern organizations.
KEYWORDS
The study titled “A Study on the Awareness and Effectiveness of Business Intelligence Tools in Decision-Making” concludes that Business Intelligence tools play an important role in modern organizations by supporting effective and data-driven decision-making processes. The findings of the study show that respondents have a good level of awareness regarding BI tools and their applications. Most respondents believe that BI tools help organizations improve productivity, reporting, analytical capabilities, and strategic planning. Features such as dashboards, data visualization, and real-time analysis make business data easier to understand and interpret. The study also highlights that BI tools support faster decision-making, better performance monitoring, and improved organizational efficiency. Among various BI tools, Power BI was found to be the most widely recognized and preferred tool. However, the study identified certain challenges such as lack of technical knowledge, implementation cost, and training requirements. Proper training and organizational support are necessary for the successful implementation of BI systems. Overall, Business Intelligence tools have become essential for organizations seeking competitive advantage and effective business management. The study confirms that BI tools positively influence decision-making and contribute significantly to organizational growth and performance.
The study titled “A Study on the Awareness and Effectiveness of Business Intelligence Tools in Decision-Making” concludes that Business Intelligence tools play an important role in modern organizations by supporting effective and data-driven decision-making processes. The findings of the study show that respondents have a good level of awareness regarding BI tools and their applications. Most respondents believe that BI tools help organizations improve productivity, reporting, analytical capabilities, and strategic planning. Features such as dashboards, data visualization, and real-time analysis make business data easier to understand and interpret. The study also highlights that BI tools support faster decision-making, better performance monitoring, and improved organizational efficiency. Among various BI tools, Power BI was found to be the most widely recognized and preferred tool. However, the study identified certain challenges such as lack of technical knowledge, implementation cost, and training requirements. Proper training and organizational support are necessary for the successful implementation of BI systems. Overall, Business Intelligence tools have become essential for organizations seeking competitive advantage and effective business management. The study confirms that BI tools positively influence decision-making and contribute significantly to organizational growth and performance.
Publication Date
5/24/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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