EMPLOYEE ENGAGEMENT AND RETENTION STRATEGIES IN FOOD MANUFACTURING INDUSTRY: EVIDENCE FROM DINETECH FOODS PRIVATE LIMITED, CHENNAI

Employee engagement and retention are widely recognized as strategic drivers of organizational performance, particularly in labor-intensive industries such as food manufacturing. This study examines the level of employee engagement and its influence on retention strategies at DINETECH FOODS PRIVATE LIMITED, Chennai. A structured questionnaire was administered to 125 employees across various departments including production, quality control, logistics, and administration. The study adopts a quantitative research approach using descriptive statistics, correlation analysis, chi-square test, and multiple regression analysis. The findings reveal that employees exhibit moderate to high engagement levels, with strong interpersonal relationships and a positive work environment contributing significantly to engagement. The Pearson correlation result (r = 0.869, p < 0.01) confirms a strong positive relationship between employee engagement and job satisfaction. Regression analysis indicates that salary, work environment, and work-life balance significantly influence employees’ intention to remain in the organization, explaining 65.8% of variance in retention behavior. The study concludes that effective human resource practices significantly enhance employee engagement and retention. It highlights the importance of structured HR policies, employee recognition systems, and supportive leadership in improving workforce stability. The findings provide valuable insights for organizations in the manufacturing sector to design employee-centered retention strategies.