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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM65593
Volume:
10 |
6 |
Jun 2026
Pages:
1-5
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Commerce
Government City College (A)
Commerce
Government City College (A)
Investment decisions play a crucial role in achieving financial security and long-term wealth creation. The present study examines investor awareness, preferences, risk perception, and factors influencing long-term investment decisions with special reference to Kotak Mahindra Bank. Primary data were collected from 51 respondents through a structured questionnaire. Secondary data were obtained from books, journals, annual reports, websites, and financial publications. The findings reveal that most respondents are young investors who prefer low-risk investment avenues such as fixed deposits and mutual funds. Safety of capital emerged as the most important factor influencing investment decisions. The study concludes that investor education, diversification, and professional financial guidance are essential for effective long-term investment planning.
KEYWORDS
The study concludes that long-term investment decisions are significantly influenced by investor awareness, risk perception, and financial goals. Most respondents demonstrate a preference for safe investment options such as fixed deposits and mutual funds. Financial security remains the primary motivation for investing. Kotak Mahindra Bank plays a vital role in providing investment solutions and advisory services that help investors achieve long-term financial objectives. Enhanced investor education and awareness programs can further encourage participation in diversified investment opportunities and contribute to improved financial well-being.
1. Kotak Mahindra Bank Annual Report 2024–25. 2. Kotak Mahindra Bank Integrated Annual Report 2023–24. 3. Reserve Bank of India Reports. 4. Securities and Exchange Board of India Publications. 5. Kothari, C.R. Research Methodology: Methods and Techniques. 6. Khan, M.Y. & Jain, P.K. Financial Management. 7. Prasanna Chandra. Investment Analysis and Portfolio Management. 8. Obamuyi, T.M. (2013). 9. Lodhi, S. (2015). 10. Geetha, N. & Vimala, K. (2015).
Publication Date
6/28/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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