A Study and Analysis on Indian Home Care Products, Changing Consumer Behaviour During Crisis
Author: Shyam Kishor Yadav
Email: - shyambr33@gmail.com
Designation: - MBA(Marketing) Student at NIMS School of Business Studies
Author: - G. Satish Kumar
Email: - sathish.kumar@nimsuniversity.org
Designation: - MR. G Satish Kumar Associate Professor NIMS School of Business Studies
NIMS University Jaipur Rajasthan
Abstract
The present review paper explores the peculiarities of consumer behavior surrounding home care products within Indian culture and the changes that occur during a crisis period. Based on the results of an extensive survey, the following conclusions could be made. Gender differences occurred among the pullers, with men having more options, and separate buying options should be taken into consideration. Furthermore, professional activity plays a great role, as many employed people and students bought home care products more frequently than others. Household size also matters, as larger houses buy more products. Additionally, the most widely used products became more frequently used as well due to the COVID-19 pandemic. It should also be noted that during the crisis the brand image, and the product price lately, the natural and eco-friendly products, have had the most impact. Finally, the frequency change from physical stores to online placing an order occurred. Dissatisfactions, on the other hand, were more relevant to the availability of products and availability. Additionally, learning styles differed between consumers. Most households were driven by their desire to understand new products after reading online reviews, visiting stores for demonstrations, or purchasing them at a discount. These discoveries provide insights to help companies respond to crises by emphasizing the importance of consumer habits and assessing likely future research or marketing methods in the Indian home care product market.
keywords
1. Products for home care in India 2. Consumer purchasing patterns 3. Period of crisis 4. Disparities Between genders 5. Occupational engagement 6. Influence of COVID-19
