A STUDY ON CUSTOMER AWARENESS ON E- BANKING SERVICES AT UNION BANK OF INDIA, MANGALORE

E-banking is fast becoming a norm in the developed world, and is being implemented by many banks in developing economies around the globe. The main reason behind this success is the numerous benefits it can provide, both to the banks and to customers of financial services. For banks, it can provide a cost effective way of conducting business and enriching relationship with customers by offering superior services, and innovative products which may be customized to individual needs. For customers it can provide a greater choice in terms of the channels they can use to conduct their business, and convenience in terms of when and where they can use e- banking. Over the last decade India has been one of the fastest adopters of information technology, particularly because of its capability to provide software solution to organizations around the world. This capability has provided a tremendous impetuous to the domestic banking industry in India to deploy the latest in technology, particularly in the Internet banking and e-commerce areas. Technology is playing a major role in increasing the efficiency, courtesy and speed of customer service. An Online Banking user is expected to perform transactions online such as Checking account balance and transaction history, Paying bills, Transferring funds between accounts,