A Study on Green Tourism and its impact on Sustainability in Indian Society
Ms Isha Agrawal
Mr Abhishek Chakraborty
Abstract
Purpose: This paper seeks to analyse the notion of green tourism, green tourism certification and its processes, as well as describe comparative approaches to green tourism in India against the other countries who are already exercising Green Tourism. Finally, with green labelling, the sector may legitimately open up new regions for a more selective and diverse market, and tourists or visitors can enjoy their desired vacation with a clear conscience. This study also tries to provide strategies and activities that might stimulate Green Tourism in such a manner that people do not see it as a liability but as a chance to contribute to the sustainability of the ecosystem as a responsible citizen. This study report is useful for all tourist organisations in greening their policies and encouraging all tourists to adopt green tourism in order to increase nations' sustainability.
Research design: The article used an exploratory research based on the open-ended technique of grounded theory, which included depth interviews with 50 respondents and expert group discussions with regular travellers. The respondents for this study will be 50 people from varied backgrounds who want to travel regularly and live in the state of Maharashtra. The questionnaire will be distributed to them on a 5-point scale.
To address the issue, the researchers will develop a research model.
Findings: The report presents empirical insights into the analysis of whether the efficiency of travellers is increased by implementing Green Tourism practises at wellknown tourist destinations. This research will also help to determine whether it is decreasing the expenses associated with a procedure such as travel, accommodations, food services, and so on.
Research Limitations: This research will be conducted in a few key cities around the state of Maharashtra. The questionnaire was distributed to just 50 frequent group of travellers.
Practical Implications: The study discusses the implications for the development of green tourism policies and practises. It will be adopted by many tourism companies as well as by tourists who wish to help to the sustainable growth of the ecosystem while also benefiting from the desired experiences that may be exercised in India versus nations that are already engaged in Green Tourism.
Originality: This paper fulfils an identified need to study how the implementation of Green Tourism in Indian society can enable sustainability in the process.
Article Type: Research Paper
Keywords: Green Tourism, sustainability, environment, eco-friendly, ecotourism, Green Labelling, Green Tourism practices.
