CUSTOMER SATISFACTION REGARDING HONDA BIKES
Pankajkumar Raj Narayan Ram , Prof.Shital Shah, Dr.Prof.Ashwini Kshirsagar
Pankajkumar Raj Narayan Ram ,Finance & Alamuri Ratnamala Institute of Engineering and Technology
Prof.Shital Shah ,Finance & Alamuri Ratnamala Institute of Engineering and Technology
Dr.Prof.Ashwini Kshirsagar ,Finance & Alamuri Ratnamala Institute of Engineering and Technology
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Abstract -
Customer satisfaction regarding Honda bikes is a critical aspect of assessing market performance and brand loyalty. In recent years, Honda has consistently strived to enhance customer satisfaction through various strategies encompassing product quality, after-sales service, and innovation. Key factors contributing to customer satisfaction include reliability, fuel efficiency, performance, and design aesthetics. Honda's commitment to research and development ensures the incorporation of cutting-edge technology, resulting in bikes that meet or exceed customer expectations. After-sales service plays a pivotal role in enhancing customer satisfaction, with Honda establishing a widespread network of service centers to address maintenance needs promptly. The availability of genuine spare parts further reinforces customer trust and satisfaction.Feedback mechanisms such as customer surveys and online reviews allow Honda to gauge satisfaction levels and identify areas for improvement continually. Incorporating customer feedback into product development processes enables Honda to tailor offerings to meet evolving consumer preferences effectively.Moreover, Honda's emphasis on sustainability and eco-friendliness resonates well with environmentally-conscious consumers, further bolstering satisfaction levels. Through a holistic approach encompassing product quality, service excellence, innovation, and sustainability, Honda consistently strives to foster high levels of customer satisfaction, thereby solidifying its position as a leading brand in the motorcycle industry.
Keywords : Honda bikes,customer satisfaction,product quality, performance, reliability, design,affordability,after-sales service
