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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM35067

CUSTOMER SATISFACTION REGARDING HONDA BIKES

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM35067

Volume:

8 |

5 |

May 2024

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM35067

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

PRNR

Pankajkumar Raj Narayan Ram

PS

Prof.Shital Shah

DK

Dr.Prof.Ashwini Kshirsagar

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Abstract

Customer satisfaction regarding Honda bikes is a critical aspect of assessing market performance and brand loyalty. In recent years, Honda has consistently strived to enhance customer satisfaction through various strategies encompassing product quality, after-sales service, and innovation. Key factors contributing to customer satisfaction include reliability, fuel efficiency, performance, and design aesthetics. Honda’s commitment to research and development ensures the incorporation of cutting-edge technology, resulting in bikes that meet or exceed customer expectations. After-sales service plays a pivotal role in enhancing customer satisfaction, with Honda establishing a widespread network of service centers to address maintenance needs promptly. The availability of genuine spare parts further reinforces customer trust and satisfaction.Feedback mechanisms such as customer surveys and online reviews allow Honda to gauge satisfaction levels and identify areas for improvement continually. Incorporating customer feedback into product development processes enables Honda to tailor offerings to meet evolving consumer preferences effectively.Moreover, Honda’s emphasis on sustainability and eco-friendliness resonates well with environmentally-conscious consumers, further bolstering satisfaction levels. Through a holistic approach encompassing product quality, service excellence, innovation, and sustainability, Honda consistently strives to foster high levels of customer satisfaction, thereby solidifying its position as a leading brand in the motorcycle industry.

KEYWORDS

Honda bikes customer satisfaction product quality performance reliability design affordability after-sales service

Cite This Article

Pankajkumar Raj Narayan Ram, Prof.Shital Shah, Dr.Prof.Ashwini Kshirsagar, "CUSTOMER SATISFACTION REGARDING HONDA BIKES," International Journal of Scientific Research in Engineering and Management, vol. 8, no. 5, May 2024. https://doi.org/10.55041/IJSREM35067

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Publication Date

12/31/45441

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Double-Blind Peer Review

Review Rounds: 2

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