DIGITAL MEDIA MARKETING WITH THE BUSINESS ANALYTICS
Y.CHATURYA, STUDENT OF MBA
(MALLAREDDY UNIVERSITY)
ABSTRACT
This conversation centred on the function of business analysts in digital media marketing and how they may make the most of their special skill set to create powerful marketing plans and assess the results of their work. According to the study's findings, companies with business analysts on their digital marketing teams are more likely to meet their goals and generate a profit from their campaigns. Because of the growing importance of digital marketing and the emergence of new technologies, there is a bright future for business analysts working in the sector of digital media marketing. Overall, organisations can gain a lot from hiring talented business analysts in terms of increased marketing effectiveness and ROI.
The conversation also emphasised the significance of data and analytics in digital media marketing and the ways in which business analysts may use these resources to find opportunities and make data-driven decisions. Data analysis, critical thinking, problem-solving, and communication are among the crucial abilities and characteristics that business analysts must have in order to succeed in the field of digital media marketing, according to the report.
The discussion also included an explanation of the study's goals, which included examining the function of business analysts in digital media marketing and their effects on marketing effectiveness. Data were gathered for the study through surveys and interviews with business analysts and experts in digital marketing. These data were then statistically analysed to find trends and correlations between factors.
Overall, this discussion demonstrates the value business analysts provide to organisations in terms of enhancing marketing performance and accomplishing marketing goals. It also emphasises the significance of business analysts in digital media marketing. The findings highlight the value of investing in qualified personnel who can use data and analytics to construct successful marketing strategies and have important implications for firms trying to flourish in the digital marketing landscape.
