IMPACT OF MODERN MARKETING ON MOTELS AND HOTELS

The purpose of this study is explores the impact of emerging technologies—including virtual reality, voice search, artificial intelligence (AI), robotics, and the Metameres—on hotel sales, marketing, and revenue optimization. The method of this paper The paper combines insights from articles published in the Journal of Hospitality and Tourism Technology and industry case studies. It examines how innovative technologies are integrated into hotel sales, marketing, and revenue strategies while emphasizing the role of fundamental practices for long-term success. The findings suggest that hoteliers must strike a balance between adopting innovative technologies and sustaining traditional marketing fundamentals. This integrated approach ensures competitiveness and drives sustainable revenue growth in an ever-evolving hospitality landscape. By bridging the gap between academia and industry, this paper provides actionable insights for hoteliers and practitioners. It highlights the importance of balancing technological innovation with foundational strategies, advocating for an integrated approach to hotel sales, marketing, and revenue optimization. This approach is also relevant for other hospitality and tourism venues working in tandem with the accommodations sector. This paper offers actionable insights for hoteliers and professionals in the field. It underscores the importance of combining technological advancements with core marketing principles, advocating for an integrated strategy in hotel sales, marketing, and revenue optimization. This approach can also be adapted by other sectors within hospitality and tourism that collaborate with the accommodations industry. By analyzing the potential benefits and challenges of these technologies and examining successful case studies, this study provides actionable insights and practical recommendations for hoteliers seeking to optimize their marketing strategies and drive revenue growth. It also underscores the enduring relevance of traditional sales and marketing strategies, often mistakenly dismissed as outdated or separate from technological advancements. Indeed, technological sophistication can greatly enhance traditional approaches, creating a synergistic strategy that ensures sustained success in the highly competitive hospitality landscape.