Project Centric Learning: A Business Plan on QR Code Marketing Company – Qrizzle
Dr. Yavana Rani1, Madhuparna Ghosh2, Shamitha Mallepudi3, Anushree ML4, Mohammad Faizan5, Monish6, Pathrose Benny7, M. Chetan8
1Professor, 2,3,4,5,6,7,8Management Students, CMS Business School, Jain (Deemed-to-be-University), Bangalore, India 560009
ABSTRACT
This paper presents an innovative approach to transforming brand engagement through sustainable and interactive marketing solutions. QRIZZLE integrates QR codes into reusable water bottles, creating a dynamic advertising platform that enhances consumer interaction while promoting eco-friendly practices. Through the integration of physical and online marketing, QRIZZLE enables firms to establish voluntary, interactive connections with their target consumers. Strategic brand alliances, specially created bottle campaigns, and focused distribution networks are the foundation of our commercial strategy. With an emphasis on innovation, sustainability, and data-driven marketing, QRIZZLE markets itself as an affordable substitute for conventional media for advertising. In the first year, we aim to distribute 75,000 QR-powered bottles, generating projected revenue of ₹18,75,000 and a net profit of ₹7,50,000. Our financial strategy includes brand commissions, subscription-based advertising packages, direct consumer sales, and data monetization, ensuring long-term scalability and profitability. By leveraging technological advancements, strategic collaborations, and a commitment to environmental responsibility, QRIZZLE aspires to redefine the future of advertising, delivering measurable impact for brands while driving consumer engagement and sustainability.
Keywords: QR Code Marketing, Sustainable Advertising, Consumer Engagement, Digital Marketing Innovation
