Role of Social Media Marketing in growth of Online Start-up
Nishant Singh
Guide: Dr. Bipin Chandra Pant
BACHELOR OF BUSINESS ADMINISTRATION
GALGOTIAS UNIVERSITY, GREATER NOIDA
Abstract
In recent years, the corporate sector has undergone a fascinating change. The value of social media as a tool for marketing has increased, not decreased.In actuality, social media sites like Facebook and Twitter are becoming more and more important in business plans for lead generation, customer acquisition, brand awareness, and content delivery. This is especially true for companies running grassroots campaigns on tighter budgets. However, few start-ups and new enterprises are aware of how to fully utilize social media despite its importance.Using social media platforms to drive traffic to a website or grab users' attention is known as social media marketing.In order to take advantage of the "new normal" opportunity, Indian marketers are acting quickly. Social media is now widely used. Additionally, it offers organizations a never-before-seen marketing opportunity that bypasses conventional middlemen and puts them in direct contact with customers. Indian marketers' top priority still remains acquiring new clients. According to prominent Indian marketers, social media, email marketing, and search marketing would be the top three online investment channels in 2016..Leading marketers believe that integrating social media with email marketing is crucial. Due to this, practically all businesses worldwide are researching social media marketing techniques. Marketers are focusing more on "starting to engage with customers" rather than "sending the message out." An online community's "listening posts" and "dialogue hubs" are increasingly becoming a marketer's responsibility in this case as opposed to batch and blast processing. By switching from standalone pure-play traditional platforms to an integrated multi-channel approach, marketing professionals are facing the challenge of serving the demands of new customers across a variety of devices and channels. Social media, SMS, and email are just a few of the cutting-edge communication methods and technological breakthroughs that Indian marketers are utilizing.
Here, we'll look at the key social media marketing trend in India, how entrepreneurs use it to sustain and expand, and what else can be done in this burgeoning marketing sector. Everything regarding social media marketing is covered in this paper. Here, we'll talk about the many social media marketing tools that are out there, how companies may build their marketing strategy revolve around them, and how doing so will improve their prospects for both immediate and long-term success.
