The Impact of Social Media Influencers on Consumer Purchase Decisions : A Study on Vivo Smartphones
1Vishwajeet kumar,2Prof. Sujit kumar singh
1School of Business, Galgotias University, Greater Noida, Uttar Pradesh
2Assistant professor, School of Business, Galgotias University, Greater Noida, Uttar pradesh
Email- rajsinghrajput8136@gmail.com, sujitsingh@galgotiasuniversity.edu.in
ABSTRACT
In the present computerized age, online entertainment powerhouses assume a significant part in molding customer conduct and buy choices. This exploration paper inspects the effect of web-based entertainment powerhouses on shoppers' buy choices inside the cell phone industry, zeroing in on Vivo as a contextual investigation. Vivo, an unmistakable cell phone brand, has decisively utilized the force to be reckoned with showcasing to improve brand mindfulness and drive item deals. The review investigates how Vivo teams up with powerhouses across different online entertainment stages, including Instagram, YouTube, and TikTok, to advance its cell phones and draw in with interest groups.
By examining force to be reckoned with produced content, crowd commitment measurements, and customer criticism, this examination surveys the adequacy of Vivo's powerhouse promoting methodologies in affecting shopper discernments and buy expectations. Key viewpoints researched incorporate the sorts of force to be reckoned with associations laid out by Vivo, the substance subjects and organizations utilized in powerhouse crusades, and the effect of force to be reckoned with supports on brand discernment and item reception.
The concentrate likewise digs into the job of virtual entertainment powerhouses in driving buyer commitment, encouraging brand dependability, and extending market go after Vivo cell phones. Experiences from this examination add to a more profound comprehension of the elements between friendly media powerhouses and buyer conduct in the cell phone industry.
By featuring the viability of powerhouse advertising strategies utilized by Vivo, this study gives noteworthy suggestions to advancing force to be reckoned with associations and improving purchaser commitment procedures in the cutthroat computerized commercial center.
This theoretical diagram the extension, goals, and possible commitments of an exploration paper that spotlights Vivo's utilization of web-based entertainment forces to be reckoned with to impact customer buy choices. It makes way for an exhaustive investigation of powerhouse promotional procedures and their effect on brand accomplishment inside the cell phone market
