A STUDY ON PROMOTIONAL STRATEGY AND ITS IMPACT ON CUSTOMERS SATISFACTION TOWARDS E LEARNING AT EDIGLOBE
VIGNESH A, Dr. B.BHAVYA
1 .INTRODUCTION:
Education is the cornerstone of societal advancement, serving as a catalyst for economic growth, social mobility, and individual empowerment. However, access to quality education has historically been uneven, particularly in emerging markets where challenges such as limited infrastructure, socioeconomic disparities, and cultural barriers impede progress. In recent years, the intersection of education and technology has ushered in a new era of innovation and opportunity, giving rise to a dynamic sector known as Educational Technology, or EdTech. This introduction sets the stage for an exploration of EdTech startups and businesses in emerging markets, tracing their historical evolution, assessing their current impact, and envisioning their future potential. Through targeted advertising campaigns, Edi Globe aims to reach prospective learners across diverse demographics and geographical locations. Additionally, the company offers promotional discounts, free trials, and referral programs to incentivize enrollment and foster customer engagement. Customer Satisfaction in E-Learning: Customer satisfaction in e-learning hinges on several factors including course content quality, platform usability, instructor expertise, and technical support. Edi globe recognizes the significance of these elements and endeavors to provide a seamless learning experience for its users. By regularly updating course materials, enhancing platform functionality, and offering prompt customer support, Edi globe aims to exceed customer expectations and cultivate loyalty.
Impact of Promotional Strategy on Customer Satisfaction: The effectiveness of Edi Globe's promotional strategy in bolstering customer satisfaction is evident in several ways. Firstly, promotional discounts and free trials allow prospective learners to experience the platform firsthand, thereby mitigating apprehensions and increasing enrollment rates. Moreover, targeted advertising campaigns ensure that EdiGlobe reaches individuals genuinely interested in e-learning, leading to higher conversion rates and customer satisfaction. Additionally, referral programs not only attract new customers but also foster a sense of community among existing users, thereby enhancing satisfaction and retention.
