A COMPREHENSIVE PROJECT REPORT ON “ROLE OF PACKAGING FOR IMPROVING PERFORMANCE IN LOGISTICS AND SUPPLY CHAIN MANAGEMENT”
Rishabh Jadav, Ravindra Prasad
Under The Guidance of Prof. Harshita Gaikwad
Master of Business Asministration
Parul University, Limda, Waghodia
ABSTRACT
The proper operation of supply chain management and logistics systems depends heavily on packaging. Its importance goes beyond just keeping goods contained and safe; it also affects how well logistics operate in terms of customer satisfaction, inventory control, transportation, and warehousing. An overview of packaging's function in improving supply chain and logistics performance is given in this abstract, which also looks at how it affects efficiency, sustainability, branding, and customer experience. The design and composition of packaging have a major impact on the effectiveness of logistical operations. Improved storage space efficiency, lower transportation costs, and less product damage can all result from optimized packaging options. Durable yet lightweight packaging can help meet environmental objectives by reducing emissions and increasing fuel economy while in transit. Furthermore, creative packaging Designs that minimize loading and unloading times, simplify handling procedures, and increase overall logistics efficiency include stackable and collapsible containers. When it comes to inventory management, packaging is essential to provide precise tracking and monitoring of goods all the way through the supply chain. Real-time inventory visibility is made possible by barcodes, RFID tags, and other tracking technologies embedded into packaging. This improves demand forecasts, inventory optimization, and prompt replenishment. Standardized labelling schemes and packing forms also make warehouse operations easier, facilitating effective order fulfilment, retrieval, and storage procedures. Packaging is a potent branding tool that affects consumer perceptions and purchase decisions in addition to its utilitarian elements. Effective packaging conveys brand identity, values, and quality in addition to protecting the goods. creative forms, eye-catching package designs, using environmentally sustainable materials may set items apart from the competition, improve brand awareness, and leave a lasting effect on customers.
