A STUDY ON ANALYSIS OF CONSUMER DECISION MAKING VARIABLES ON ZOMATO IN CHENNAI CITY

A STUDY ON ANALYSIS OF CONSUMER DECISION MAKING VARIABLES ON ZOMATO IN CHENNAI CITY

Dr.K.S.KAVITHA, MANIVASAN V,

Assistant Professor, Department of MBA, Paavai Engineering College Anna University,  Namakkal,

Tamil Nadu, India

PG Student ,Department of MBA, Paavai Engineering College Anna University,

Namakkal, Tamil Nadu, India

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ABSTRACT -

     Web assumes bit by bit a more pivotal part to associate data and individuals, the Pressure has kept on ascending on business sectors which have effectively utilized on the web administrations, and particularly on business sectors to which selling item son line is novel. The pattern of the retailing store is changing as a developing number of retailers are moving their from general physical retailing to new organizations like electronic retailing or e-retailing. Electronic shopping offers the best worth, extraordinary things and absolutely basic shopping. The achievement of any e-tailor association in India is reliant upon its commonness. Online shopping has obtained importance in the high level business environment. The headway of web shopping for food has opened the doorway of a chance to give a high ground over firms. Online shopping has filled in noticeable quality throughout the span of the years basically as people imagine that it's fitting for the comfort of their home or workplace. In the new past, the web keeps a significant spot inside Monetary activities. As of now-a- days individuals show their benefit on the web. So this study attempts to inspect A

STUDY ON ANALYSIS OF CONSUMER DECISION MAKING VARIABLES ON ZOMATO IN CHENNAI CITY