- Version
- Download 80
- File Size 313.90 KB
- File Count 1
- Create Date 11/07/2023
- Last Updated 11/07/2023
A STUDY ON CONSUMER PREFERENCE OF ONLINE PHARMACY APPS WITH SPECIAL REFERENCE TO COIMBATORE CITY
Dr. K. VANAJA
Professor and Head,
Department of Commerce with Professional Accounting,
Dr. N.G.P. Arts and Science College,
Coimbatore.
Ms. SRINISHA S
Student of III B.Com. (PA),
Department of Commerce with Professional Accounting,
Dr. N.G.P. Arts and Science College,
Coimbatore.
ABSTRACT:
Online-pharmacy apps that grease the customers to browse through the existing inventory, order medicine online, refill prescriptions, make payments and get drugs delivered to their doorstep, all from the comfort and convenience of their own homes. E-medicine delivery apps have surfaced as a feasible volition to the traditional brick and mortar pharmacies. The main ideal was to study the consumer preference of online pharmacy apps in Coimbatore city. The study used both primary and secondary data for analysis. The findings of the study were deduced from the data analysis and conclusion was handed based on the data.
KEYWORDS: Online pharmacy apps, E-pharmacy, Consumer Preference, Medicine.
