A STUDY ON CUSTOMER SATISFACTION TOWARDS NOKIA BRAND
Mrs. S.Sujatha
Assistant Professor
Department of MBA
CMR institute of Technology
Medchal
Jangam Bhavani
Research Student(21R01E0037)
Department of MBA
CMR institute of Technology
Medchal
ABSTRACT
Nokia is one of the most famous brands in the world. Nokia company leads second in the Indian market after it made an exist in 2007. Nokia, which entered India in yearly 1994, played a huge role in the Indian telecom revolution and became a synonym for mobile phones in the country. It made several products specially for the Indian customers, keeping in mind and the climate conditions in the country and the fact there were multiple users for a single product. Moreover, these sturdy mobile phones were priced reasonable over the year.
Nokia introduced a wide range of models that were highly popular among the Indians from the metropolitan cities to the Rurahinter lands Nokia also developed a wide distribution network to make its product available across India however a few mis laps by the top level management and its inability to bring out phones with popular software like Google’s Android results in Nokia losing its grip on the global smartphone market and in the emergence of competitors like Apple and Samsung a similar trend was witnessed in the Indian market too.
Nokia was acquired by Microsoft team 2013. Nokia also faced through competition from others other powerful global players like Motorola Sony, Ericsson Samsung and apple hey the new generation of managers believe in the rotational mindset supported by the bureaucratic organizational form learning in the superior technological competence within the mobile phone sector Nokia versus quick to learn from its mistakes and adopter strategies to regain its lost market share. Nokia update Nokia company is also coming up with the latest version of technology and giving competitiveness to the other brands as compared to past 5 years sales and present sales there is a high growth in sales rate among the products Nokia expects its mobile
network business to be fastest growing business unit in 2023 it attributes this is the fastest ramp up of 5G in India as well as implementation of 5G standards core network around globe.
