A STUDY ON CUSTOMERS ATTITUDE & PERCEPTIONS TOWARDS CHINESE PRODUCTS WITH SPECIAL REFERENCE TO MEDCHAL REGION

A STUDY ON CUSTOMERS ATTITUDE & PERCEPTIONS TOWARDS CHINESE PRODUCTS WITH SPECIAL REFERENCE TO MEDCHAL REGION

1M.Akhila Reddy,2Swathi johna,

1Assistant Professor, 2 Research Student(21R01E0039),

1Department of Management studies,

1CMR Institute Of Technology, Hyderabad, India

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ABSTRACT:-Chinese goods have a significant market presence in India. This is due to Chinese goods being more widely available than those from other nations. China's excellent export performance was predicated on its ability to maintain price competitiveness due to its low labor costs and high productivity. If China wants to maintain this economic development over the long term, they will have to create a new comparative advantage, which they may do by raising the standard of manufactured products. Thus, the purpose of this study is to understand Indian consumers' attitudes and levels of satisfaction with Chinese goods. On samples, this study is constructed. The sample size is 100 and was collected using a random sampling procedure. Creating a questionnaire for primary data collection and using the internet to get secondary data.

Keywords: Chinese goods, labor costs, productivity, economic development, satisfaction