A Study on Impact of Globalization on Small Businesses

A Study on Impact of Globalization on Small Businesses

Sony Surajwancy,Dr.VijayKulkarni
Student of BBA final year
Professor of Ajeenkya Dy Patil University (SOM)

Abstract

Globalization has fundamentally reshaped the operational landscape of small and medium-sized enterprises (SMEs). This research investigates the extent to which globalization has influenced SME operations, exploring the challenges and opportunities it presents while examining the strategies businesses employ to navigate this complex environment.

Through a combination of survey data, analysis of relevant literature, and stratified random sampling, the study reveals a significant shift in SMEs' focus from purely local markets towards a globalized mindset. This is facilitated by reduced trade barriers, e-commerce platforms, and the ability to source talent from around the world. However, globalization also presents challenges, including intensified competition, the need to keep pace with rapid technological advancements, and the complexity of international regulations.

Successful SMEs are found to employ proactive strategies such as targeted market development, technology investment, strategic partnerships, an emphasis on niche offerings, and an ability to adapt to local preferences. The research highlights the necessity for SMEs to embrace agility, cultivate global market understanding, leverage technology effectively, and build cross-cultural competence to thrive in an increasingly interconnected world. Furthermore, there is a demonstrated need for government and industry support initiatives to help SMEs navigate the complexities of globalization and compete on a global scale.

Key words: globalization, small business, SMEs, strategic management, international trade.